Luca Del Forte

CHALLENGE
landing page
services
Ui design
industry
fashion - shoes
year
2024
overview
a landing page for Luca Del Forte, a luxury men’s shoe brand, as part of their rebranding campaign. The goal was to reintroduce the brand with a bold, immersive digital experience that blends storytelling and e-commerce.
SOLUTION
I designed a clean, elegant page that visually conveys the brand’s luxury tone. The layout emphasizes imagery, motion, and storytelling, allowing users to explore the collection naturally and connect with the brand experience.
/ logo animation
created a dynamic logo animation, adding movement
and personality to the brand’s identity.
/ brand identity
The second section highlights the rebranded identity with bold, contemporary typography. Two mirrored carousels showcase shoes, pausing on hover to reveal the angle change, style name, and price, linking directly to the e-commerce page.
/ categories
The page features four shoe categories—Casual, Dressy, Vacation, and Fashion Forward Sportive. Each category uses a two-column layout with text and copy on one side and images on the other, including navigable arrows to switch between images. This design balances information and visuals while maintaining an elegant, interactive shopping experience
/ ecom-ctas
After each category, we included a subtle horizontal row of shoes that linked directly to the products in that category. The layout was intentionally kept clean and minimal since the marketing team wanted the page to feel more editorial than commercial.
/ My Approach
understanding the brand
understanding
user needs
competitive
analysis
prototyping
UI design