LUCA DEL FORTE
In 2024, I designed a landing page for Luca Del Forte, a luxury men’s shoe brand, as part of their rebranding campaign. The goal was to reintroduce the brand with a bold, immersive digital experience that blends storytelling and e-commerce.
The hero section opens with a campaign video that introduces the brand and sets the tone for the landing page. I also created a dynamic logo animation, adding movement and personality to the brand’s identity.
The second section highlights the rebranded identity with bold, contemporary typography. Two mirrored carousels showcase shoes, pausing on hover to reveal the angle change, style name, and price, linking directly to the e-commerce page.
The page features four shoe categories—Casual, Dressy, Vacation, and Fashion Forward Sportive. Each category uses a two-column layout with text and copy on one side and images on the other, including navigable arrows to switch between images. This design balances information and visuals while maintaining an elegant, interactive shopping experience
After each category, we included a subtle horizontal row of shoes that linked directly to the products in that category. The layout was intentionally kept clean and minimal since the marketing team wanted the page to feel more editorial than commercial.
